Dhivya Ramanujam
B2B content marketing & brand communications strategist
I'm a content marketer & brand storyteller based in San Francisco.
Hi, I’m Dhivya, a content strategist based in San Francisco. I orchestrate content, editorial, and brand communications across owned and earned channels — translating product, customer, and market insights into narratives for enterprise audiences.
Website
Blog
Customer Stories
Founder-Led Brand
Newsletters
Webinars
Email Sequences
Landing Pages
Internal Comms
LinkedIn Posts
Demos/Videos
Work samples
Areas I can help with
Web & Conversion Experiences
Homepages, secondary pages, micro-sites, and landing pages—anchored in your brand’s messaging and positioning, and tailored to your product, audience, and buyer journey.
Campaigns & Ad Creatives
Cross-channel campaigns comprising ad copy, visuals, and creative assets—built to support demand generation, launches, product narratives, and webinar-led programs.
Blogs, Customer Stories & Gated Assets
Writing, publishing, and maintaining long-form content across blogs, customer stories, playbooks, and ebooks—structured to capture search intent, build authority, and convert through gated assets.
Lifecycle & Nurture
Lifecycle programs comprising email nurture sequences and newsletters—designed to educate, build trust, and move prospects toward conversion.
Content Strategy & Editorial Systems
Content systems and AI workflows comprising topical pillars, calendars, and cross-channel initiatives—turning scattered efforts into a structured, scalable content engine.
Content Repurposing & Distribution
Distribution systems that extend content across channels and formats—repurposing core assets into social, email, and campaign-ready outputs to maximize reach and pipeline impact.
Social Content & Executive Voice
Linkedin content programs and founder/executive voice—focused on audience growth, distribution, and top-of-funnel engagement.
Internal Communications
Content designed to align teams, streamline communication, and keep everyone connected—creating clarity across initiatives and enabling faster decisions at every level.
Projects
Explore recent projects here featuring a content engine for a Salesforce partner, brand and GTM content for Scapia (Fintech now series B), Terminal5 (HR tech acquired by Lernia), eero's (Amazon) Super Bowl campaigns and a few brand messaging and positioning projects.
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Pipeline that traces back to content
Leads that found you through a blog, engaged after a customer story, and showed up to the demo with context. Attribution tied to CRM so you can see the thread.
— THE TECH STACK
The tools behind the system.
The production stack used to create high-signal assets, publish directly to your owned channels, and track revenue pipeline impact.
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Areas I can help with
It's Time to Glow
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
Content support for your ongoing and ad-hoc needs
Turn your next 3 months of content requirements into a retainer, with the flexibility to add non-recurring needs like seasonal campaigns or occasional website updates as project-based work when you need them.
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Content Bundle/Contract
Bundled content streams billed for a finite time frame, at a fixed rate.
Example: Manage blogs, customer stories and LinkedIn posts for the next 3 months
Adhoc Projects
Non-recurring/seasonal content streams billed above fixed content bundle.
Example: Content deliverables for seasonal campaigns, branding updates on website
How I approach content
Set up the systems that make content consistent and scalable
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Content strategy: channels, pillars, and initiatives aligned with GTM priorities
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Editorial calendar and publishing cadence across owned channels
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CMS workflows and templates for website resources across blogs, customer stories, product pages and playbooks.
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Distribution across website, email and social
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Brand guidelines and editorial systems that scale writing efforts within the team
01 Content Operations
02 Narrative & Delivery
Define the messaging DNA and create on-brand deliverables across channels
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Brand messaging and positioning
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Founder-led thought leadership
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Search and Generative Engine Optimized Blogs
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Customer stories, proof narratives
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Website copy and page updates
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Editorial support for your team's writing
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Email sequences, newsletters, and lifecycle content
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Campaign assets: landing pages, explainers, ad creatives, gated assets, social content (images, carousels, video and text)
03 Content Performance
Connect content to CRM and analytics to measure engagement and pipeline impact
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CRM integration for content campaigns and landing pages
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Pipeline attribution from key content touchpoints
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Google Analytics tracking for website and organic content performance
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LinkedIn engagement monitoring for founder and brand content
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Hotjar heatmaps when relevant
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Iterative content decisions from performance snapshots
Fractional Content Ownership
I own the narratives, content systems and deliverables for your brand and GTM initiatives—from concept through content to launch, tied directly to pipeline visibility.
Scope
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Content Strategy: Channels, Content Pillars, and Initiatives
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Editorial Calendar, Cadence & Distribution Strategy
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Blogs, Customer Stories, Long-form Thought Leadership Content
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Homepage & Website Updates, Brand Messaging & Positioning
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Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
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Email Sequences (Nurture & Drip Campaigns), Newsletters
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Linkedin Audience Engagement (Founder-led + Brand)
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CRM Integration for Content -> Pipeline Tracking
Engagement
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Monthly retainer for outcomes + deliverables (not hours)
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Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
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Ideal fit:
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for series A/B B2B companies
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CMOs, Founders running brand and GTM without a dedicated content lead
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Pricing
$ 10,000 USD per month
How it works
Content Support for Ad-hoc Needs
I own the specific one-time projects. Ideal for filling short-term team gaps, launches, or testing how we work together before committing to a fractional engagement.
Typical Scope
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Website & Brand Refreshes: One-time homepage messaging updates, new landing pages, webpage content
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Promotional Assets: Launch/Explainer/Announcement Videos, Carousels, Social Assets, Product Demos, Nurture Sequences, Gated Assets
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Content Bundles: Deep-dive batches of Blogs, Customer Stories, or Newsletters to jump start your content hub
Engagement
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Project-based billing: Focused on a specific set of deliverables (not recurring)
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Dedicated focus to get your project from concept to "Live" within defined timeline
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Direct access via a shared Slack channel and up to 2 1:1 syncs with your in-house leaders and stakeholders
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Ideal fit:
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Series A/B B2B companies with a critical content backlog, short-term gaps in their headcount, or an urgent launch
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CMOs, VPs of Marketing, and Founders who want to test the engagement before scaling to the Fractional model.
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Pricing
Starts at $ 3,000 USD
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Content Strategy: Channels, Content Pillars, and Initiatives
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Editorial Calendar, Cadence & Distribution Strategy
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Blogs, Customer Stories, Long-form Thought Leadership Content
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Homepage & Website Updates, Brand Messaging & Positioning
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Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
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Email Sequences (Nurture & Drip Campaigns), Newsletters
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Linkedin Audience Engagement (Founder-led + Brand)
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CRM Integration for Content -> Pipeline Tracking
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Monthly retainer for outcomes + deliverables (not hours)
-
Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
-
Ideal fit:
-
for series A/B B2B companies
-
CMOs, Founders running brand and GTM without a dedicated content lead
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$ 10,000 USD/month
Dedicated Content Support
Ownership of content operations, brand narratives, campaign assets, and distribution across marketing channels. Work directly with founders and marketing leaders (CMO, demand gen, GTM, lifecycle, and brand) to ensure content delivers on campaign initiatives.
How it works
Dedicated Content Support
Ownership of content operations, brand narratives, campaign assets, and distribution across marketing channels. Work directly with founders and marketing leaders (CMO, demand gen, GTM, lifecycle, and brand) to ensure content delivers on campaign initiatives.
Scope
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Content Operations: Cross-Channel content strategy, editorial calendars, CMS workflows + templates, and content distribution
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Narrative & Delivery: Homepage messaging and positioning, founder/executive thought leadership, social content, webpage updates, blogs, customer stories, email and demand gen campaigns, landing pages, and content repurposing
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Content Performance: CRM, Hotjar and Google Analytics integrations
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AI-Assisted Content Workflows: Automation workflows (Claude Code but open to alternatives) to streamline writing, editing, content ideation, and branding assistance
Engagement
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Hourly rate: $60/hour
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Capped at 40 hours/week (full-time equivalent)
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Timesheet tracking daily utilization included with monthly invoice
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Open to joining the team workspace or using a team email ID for ease of access
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Direct access via a shared Slack channel
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Weekly 1:1 syncs with in-house stakeholders (Founder/CMO/ICs)
Ideal Fit
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Content Strategy: Channels, Content Pillars, and Initiatives
-
Editorial Calendar, Cadence & Distribution Strategy
-
Blogs, Customer Stories, Long-form Thought Leadership Content
-
Homepage & Website Updates, Brand Messaging & Positioning
-
Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
-
Email Sequences (Nurture & Drip Campaigns), Newsletters
-
Linkedin Audience Engagement (Founder-led + Brand)
-
CRM Integration for Content -> Pipeline Tracking
-
-
Monthly retainer for outcomes + deliverables (not hours)
-
Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
-
Ideal fit:
-
for series A/B B2B companies
-
CMOs, Founders running brand and GTM without a dedicated content lead
-
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$ 10,000 USD/month
Content Foundations
Content Bundles/Retainers
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. Read more
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Branding Workshops
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
The Amenity Menu (Adhoc)
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Hey, I'm Dhivya 👋
I’m a brand and content strategist based in San Francisco. I work with founders and lean marketing teams on content that shapes how their brand shows up—from figuring out the story to bringing it to life across websites, campaigns, social, and long-form.
I've worked across market research, design, and content strategy which informs how I approach projects. I take the time to understand what might resonate with your audience, what feels distinctly on-brand to you, and what the work actually needs to do.
I tend to notice things people often flag as minor: the off framing in a website hero, the missed positioning, the piece of content that makes complete sense but meanders against your marketing goals.
I’m currently building content workflows that combine editorial strategy, good taste, and AI-native ways of working. Making more of what’s uniquely on-brand without handing over the reins to AI to decide what that should look like.
If you need a hand with content for specific streams or figuring out how it scales with your brand, let’s talk. Grab some time on my Calendly or connect with me on Linkedin.
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